Principles of International Public Relations is a concentrated survey course of the nature, scope, and practice of international public relations for businesses, associations, nonprofit organizations, and government institutions. Subjects include traditional and social media relations, crisis communication, issues and reputation management, and research. Emphasis will be placed on the global and intercultural aspects of public relations practices.
The course combines classroom time in London and strategic online projects with a schedule of site visits, including several of the world’s leading public relations agencies, news media, major corporations and nonprofit organizations. This is a special opportunity to interact with international professionals and to experience a historic world capital, known for its dynamic and diverse culture. This course provides a fast-track learning experience for both groups. Students will examine a range of real public relations challenges and learn how agencies and in-house PR professionals manage and respond to them.
Unique access to world leaders in PR agencies, news media, corporate communication, public affairs, and public information.
Previous site visits have included: Selfridges PR and Events, the London Telegraph, Wimbledon, Bell Pottinger, Edelman, Ketchum, Ogilvy, Hill and Knowlton, Northrop Grumman and the U.S. Embassy.
This program is open to undergraduate and graduate students, including students who do not attend George Mason University.
NOTE: A certain intellectual maturity level and seriousness might be related to academic success. We will be meeting with serious organizations and professionals in a foreign country. It is essential that students are interested in and passionate about their work. Students who are academically inclined and have demonstrated focus in their desired professions are desired.
Tentative Course Options
Communication - COMM 392: Public Relations Study Abroad
Integrative Studies - INTS 399: Study Abroad
January 5-21, 2022
MORNING Students arrival into UK – under own arrangements; Transfer to hotel under own arrangements
Meet and Greet Continental Breakfast for students arriving on early morning flights into Heathrow Airport.
AFTERNOON Orientation session with AES staff and Metropolitan Police Officer
Guided coach tour of London
EVENING Welcome dinner
MORNING presentation by one of London’s major marketing and PR companies
AFTERNOON Visit to a magazine company
MORNING Visit to a restaurant group to talk about the importance of social media and marketing within the hospitality sector
AFTERNOON The John Lewis Partnership
MORNING CEO of a Digital Marketing company. Students will learn about how the company is structured, the way in which they function, and the changing face of the marketing industry.
AFTERNOON Visit to Chartered Institute of Public Relations (CIPR)
MORNING Visit to US Embassy
AFTERNOON Group may explore London on their own using 3-day London Pass to be used on 3 consecutive days and will only become activated upon entry at the first attraction you visit.
Group to explore London on their own using 3 day London Pass
Optional day-trip to Windsor
MORNING Opening Ceremony at the Tower of London. Meeting with Marketing and Travel Trade Team at Tower of London
AFTERNOON Visit to Founders Factory
MORNING Visit to Independent Television (ITV)
AFTERNOON Visit to Ketchum
MORNING Visit Palace of Westminster, Parliament Square
AFTERNOON Visit to Socially Powerful Media
MORNING Hill & Knowlton Strategies
AFTERNOON Visit to Ogilvy
EVENING Visit a West End Theatre for a performance
MORNING Visit to Edelman
AFTERNOON Visit The All-England Lawn Tennis Club
Day trip to Oxford
London is one of the world’s most diverse cities and this is reflected in the range of different options when it comes to shopping, eating and cooking. Your walking tour will focus on one area of London, looking not only at the history but also the availability of goods and how the area is seen today. Options include Chinatown, Brick Lane, Whitechapel and Spitalfields, The City, and Edgware Road. OPTIONAL.
EVENING Farewell dinner
Departure to USA on own
* Dates and itinerary subject to change. The Global Education Office reserves the right to make changes to a program in light of currency fluctuations, changing security and safety conditions, and/or any other unforeseen circumstances.
Winter 2022: $3815
The Program Cost for study abroad courses is assessed separately from Mason tuition and fees. This means separate charges are put on your student account for this course, a study abroad tuition charge and a study abroad program fee charge, which together equal the published Program Cost for this course.
Tuition and mandatory fees
Some group meals
Guided tours and field excursions as described in itinerary
International emergency medical insurance
Required textbooks and/or course materials
*Note: This program does not include a group flight. Information regarding arrival times and location will be sent out to all participants after the application deadline. Do not purchase airfare until you receive the "Green Light for Flights" notice from the Global Education Office via email.
The notice will include information on the arrival/departure airports, flight times, and where to meet the group. Students who fail to follow the guidelines GEO sends out will be responsible for applicable costs of changing their flights. When the time comes to purchase airfare, GEO will be recommending the purchase of Flight Interruption and Cancellation Insurance. The “Green Light for Flights” email will provide additional information about this insurance.
The full program fee is charged to your Mason Student Account. Students pay the Global Education Office (GEO) Program Fee as advertised in two payments (Application Deposit + Final Payment.)
Application Deposit: $200 non-refundable Application Deposit must be received by the application deadline. This fee is paid online through the MasonAbroad application system and is included in the program fee.
Final Payment: The final balance payment is made through the Mason Bill+Payment system. Payment is due according to the Mason Payment Schedule. The amount due is the difference of your Program Cost minus the $200 you will have already paid, the Application Deposit
You can make your final payment in the Mason Bill+Payment system even if you do not see the GEO program charge on your student account.
George Mason University applies payments to outstanding charges first. If you have an outstanding balance from a previous semester your payments will first go to paying that charge. You will still be responsible for the GEO charge.
Financial Aid: In most cases, financial aid (federal, state, institutional financial aid, scholarships, grants or loans) can be used to finance study abroad. It is the student’s responsibility to check with the Office of Financial Aid to review their financial aid package. The Office of Financial Aid is the only office that can determine your aid eligibility.
Meeting with your financial aid officer prior to applying to study abroad will help you understand if, how much, and when your aid can be used to study abroad.
Confirmation of your financial aid award may not be available until registration and billing for the term in question is final. If aid eligibility changes, or the amount of aid disbursed is lower than anticipated, students are responsible for all remaining account balances or risk late fees, holds on their accounts, and program dismissal.
To assist students in the processing of their financial aid, GEO will communicate with the Office of Financial aid those students who plan to utilize financial aid for their specific study abroad program through their application with GEO. Please note there is no guarantee to students that their aid can be utilized for their specific study abroad program.
If you plan to use federal, state, institutional financial aid, scholarships, grants or loans to finance your study abroad you must:
Mark “Yes” to “Do you plan to use Financial Aid to finance your program (federal, state, institutional financial aid, scholarships, grants or loans)?” in your profile in MasonAbroad.gmu.edu.
Complete the Financial Aid questionnaire item in your application.
VA Benefits: The Veterans Administration determines if a program is eligible to receive VA benefit payments based on the participants VA education program. Use of benefits is dependent on type of benefit and type of program. If you plan to use VA benefits to finance study abroad contact your program officer at MasonLed@gmu.edu to request the "Intent to Use VA Benefits Form." You will complete that form with Mason’s Office of Military Services. To contact Military Services be sure to email them directly at Military@gmu.edu.
Course Selection Questionnaire: You will choose the course(s) you would like to be receive credit for on this program. Check the "Academics" tab to see what courses are offered on this program. If you need help selecting your course, check with your academic advisor.
Passport Status Questionnaire: You do not need a passport to complete this questionnaire or the application. However, if you do not have a valid passport, you should begin applying for one now. The Global Education Office offers Passport Grants to help.
Signature Documents: Read and electronically "sign" the documents regarding the acknowledgement of risk, the pre-departure orientation, and your financial responsibility.
Additional requirements for non-Mason applicants:
Official transcript: To be mailed or emailed to the Global Education Office at George Mason University.
Non-degree Contract Course/Admission Form: Please complete the form and upload it into the questionnaire.
* Additional application requirements may apply to individual programs. Once you open your application, you will see all application requirements.
** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.