Principles of International Public Relations is a concentrated survey course of the nature, scope, and practice of international public relations for businesses, associations, nonprofit organizations, and government institutions. Subjects include traditional and social media relations, crisis communication, issues and reputation management, and research. Emphasis will be placed on the global and intercultural aspects of public relations practices.
The course combines classroom time in London and strategic online projects with a schedule of site visits, including several of the world’s leading public relations agencies, news media, major corporations and nonprofit organizations. This is a special opportunity to interact with international professionals and to experience a historic world capital, known for its dynamic and diverse culture. This course provides a fast-track learning experience for both groups. Students will examine a range of real public relations challenges and learn how agencies and in-house PR professionals manage and respond to them.
Unique access to world leaders in PR agencies, news media, corporate communication, public affairs, and public information.
Previous site visits have included: Selfridges PR and Events, the London Telegraph, Wimbledon, Bell Pottinger, Edelman, Ketchum, Ogilvy, Hill and Knowlton, Northrop Grumman and the U.S. Embassy.
This program is open to undergraduate and graduate students, including students who do not attend George Mason University.
NOTE: A certain intellectual maturity level and seriousness might be related to academic success. We will be meeting with serious organizations and professionals in a foreign country. It is essential that students are interested in and passionate about their work. Students who are academically inclined and have demonstrated focus in their desired professions are desired.
Tentative Course Options
Communication - COMM 392: Public Relations Study Abroad
Integrative Studies - INTS 399: Study Abroad
May 18 – June 3, 2021
Tuesday, 18 May 2021
MORNING: Students arrive to the UK; Transfer to hotel on own
Meet and Greet Continental Breakfast for students arriving on early morning flights into Heathrow Airport. AFTERNOON Orientation session with AES staff and Metropolitan Police Officer
Guided coach tour of London EVENING Welcome dinner
Wednesday, 19 May 2021
MORNING presentation by one of London’s major marketing and PR companies AFTERNOON Visit to a magazine company EVENING Free
Thursday, 20 May 2021
MORNING Visit to a restaurant group to talk about the importance of social media and marketing within the hospitality sector AFTERNOON The John Lewis Partnership, incorporating supermarkets and department stores has a unique structure, used not only by international retailers as an example of corporate responsibility, but also by the UK Government.
Friday, 21 May 2021
MORNING CEO of a Digital Marketing company. Students will learn about how the company is structured, the way in which they function, and the changing face of the marketing industry. AFTERNOON Group may explore London on their own
Saturday, 22-23 May 2021
Monday, 24 May 2021
MORNING Opening Ceremony at the Tower of London. Meeting with Marketing and Travel Trade Team at Tower of London AFTERNOON Visit to Founders Factory
Tuesday, 25 May 2021
MORNING Visit to Independent Television (ITV) AFTERNOON Visit to Ketchum
Wednesday, 26 May 2021
MORNING Visit Palace of Westminster, Parliament Square AFTERNOON Visit to Socially Powerful Media
Thursday, 27 May 2021
MORNING Hill & Knowlton Strategies AFTERNOON Visit to Ogilvy EVENING Visit a West End Theatre for a performance
Friday, 28 May 2021
MORNING Visit to Edelman
Saturday, 29 May 2021
Day trip to Oxford
Sunday, 30 May 2021
London is one of the world’s most diverse cities and this is reflected in the range of different options when it comes to shopping, eating and cooking. Your walking tour will focus on one area of London, looking not only at the history but also the availability of goods and how the area is seen today. Options include Chinatown, Brick Lane, Whitechapel and Spitalfields, The City, and Edgware Road. OPTIONAL.
Monday, 31 May 2021
MORNING Visit to US Embassy
Tuesday, 1 June 2021
MORNING Optional Day Trip to Windsor
Wednesday, 2 June 2021
MORNING Visit The All England Lawn Tennis Club AFTERNOON Free Time EVENING Farewell dinner
Thursday, 3 June 2021
Departure to US on own
* Dates and itinerary subject to change. The Global Education Office reserves the right to make changes to a program in light of currency fluctuations, changing security and safety conditions, and/or any other unforeseen circumstances.
Summer 2021: Coming Soon!
Winter 2019: $3,815
The Program Cost for study abroad courses is assessed separately from Mason tuition and fees. This means separate charges will be put on your student account for this course, including a study abroad tuition charge and a study abroad program fee charge which together equals the published Program Cost for this course.
Tuition for 3 credits
Double or triple occupancy in hotels
Welcome and farewell dinners
Guided tours and visits as described in itinerary
Local travel via Travel Card (bus and Tube pass)
International emergency medical insurance
Not included: Airfare*, passport and visa fees, some meals, personal spending, required textbooks and/or course materials. *Note: Participants must arrange their own airfare once instructed to do so by the Mason Global Education Office.
*Note: This program does not include a group flight. Information regarding arrival times and location will be sent out to all participants after the application deadline. Do not purchase airfare until you receive the "Green Light for Flights" notice from the Global Education Office via email. The notice will include information on the arrival/departure airports, flight times, and where to meet the group. Students who fail to follow the guidelines GEO sends out will be responsible for applicable costs of changing their flights.
When the time comes to purchase airfare, GEO will be recommending the purchase of Flight Interruption and Cancellation Insurance. The “Green Light for Flights” email will provide additional information about this insurance.
Participants must arrange their own airfare, once instructed to do so by the Mason Global Education Office.
Students on MasonGEO programs must pay the advertised program cost in order to participate. This cost will be made in three payments (Deposit + First Payment + Final Payment). Students using financial aid can provide additional paperwork in lieu of deposit and final balance payments.
Application Deposit: A non-refundable program deposit $200 must be received by the application deadline. This fee is paid online through the MasonAbroad application system and is included in the program fee.
First Payment: A non-refundable payment of $1000 must be received by March 20th. This fee is paid online through the MasonAbroad application system and is included in the program fee. Students who are using financial aid may have this payment deadline extended. See "Financial Aid" information below.
Final Payment: The final balance payment is due by April 10th. This is the difference of your Program Cost minus the $1200 you've already paid (Deposit + First Payment). Students who are using financial aid may have this payment deadline extended. See "Financial Aid" information below.
Financial Aid and VA Benefits: Students who intend to use financial aid or VA benefits to fund their program fees (partially or in full) must have the "Intent to Use Financial Aid" or "Intent to Use VA Benefits Form" completed and on file with the Global Education Office by the First Payment deadline. The "Intent to Use Financial Aid" form is available in the MasonAbroad application system once you have started your application for this program. If you are using VA Benefits please contact your program officer to request the "Intent to Use VA Benefits Form."
Course Selection Questionnaire: You will choose the course(s) you would like to be receive credit for on this program. Check the "Academics" tab to see what courses are offered on this program. If you need help selecting your course, check with your academic advisor.
Passport Status Questionnaire: You do not need a passport to complete this questionnaire or the application. However, if you do not have a valid passport, you should begin applying for one now. The Global Education Office offers Passport Grants to help.
Signature Documents: Read and electronically "sign" the documents regarding the acknowledgement of risk, the pre-departure orientation, and your financial responsibility.
Intent to Use Financial Aid Form: For Mason students only. If you use financial aid, this form must be completed by your financial aid counselor and submitted by the 1st payment deadline.
Additional requirements for non-Mason applicants:
Official transcript: To be mailed or emailed to the Global Education Office at George Mason University.
Non-degree Contract Course/Admission Form: Please complete the form and upload it into the questionnaire.
* Additional application requirements may apply to individual programs. Once you open your application, you will see all application requirements.
** Indicates rolling admission application process. Applicants will be immediately notified of acceptance into this program and be able to complete post-decision materials prior to the term's application deadline.